I got to thinking today, and reading social media, and there are tons of ways to get your name noticed—and, by extension, your books. So I decided to list these, in no particular order. Some will work better than others, some might not work at all, but I know authors who have used them all. It’s up to you to decide what works for you, and which ones are worth your time.
Speaking of time, do keep that in mind—if you spend your entire day looking for publicity, you’ll have no time to write. And, too, some of these may only target other writers and not readers. Sure, writers read, but don’t focus all your energy on “exchanging” links and books with writers.
Social media—Facebook, Twitter, Instagram, Pinterest, and many others
Local author fairs
Your own blog
Make yourself an expert on____
Other retail stores
State book associations
What will keep any of these from working? You. Your lack of consistency, your lack of trying—or only trying one thing, and waiting for weeks for it to “work.”
Take advantage of every free and cheap resource—and I define “cheap” as anything under $50. Avoid expensive marketing and gimmicks and packages—the exception being hiring a publicist, a good one.
Run far away from expensive contests—do your homework and check out the company sponsoring that contest. Too often, I see authors all excited about “winning” when all they’ve won is a sticker that the legit publishing industry will laugh about.
I’m sure there are many more ideas that you’ll come up with—try them all, and keep track of what works best for you!